What does the step of obtaining and managing resources include in innovation development?

The step of obtaining and managing resources in innovation development primarily involves budgeting and finance because these elements are essential for ensuring that adequate resources are allocated and managed effectively throughout the development process. Financial planning helps in determining the costs associated with research, development, production, and marketing of the innovative product or service. This enables an organization to identify funding sources, allocate budget contracts, and ensure that resources are utilized efficiently to achieve project goals.

While identifying target demographics and conducting market surveys can inform the development process, they are related more to market research rather than the direct management of resources. Manufacturing products, on the other hand, is part of the execution phase that occurs after the resources have been obtained and managed appropriately. Therefore, the focus on budgeting and finance underscores the critical need for managing financial resources effectively, supporting the innovation's success from its inception through to market introduction.