What is a major ethical consideration concerning advertising in design?

Ensuring truthful representation is a major ethical consideration concerning advertising in design because it serves as a foundation for consumer trust and integrity in marketing practices. When advertisers present accurate information about their products, they empower consumers to make informed decisions. This responsibility is crucial in maintaining ethical standards within the industry and avoiding misleading claims that could cause harm or disappointment to consumers.

Truthful representation encompasses various aspects, including not only the accurate depiction of a product's features and benefits but also its performance and safety. Failing to uphold this principle can lead to a loss of credibility for the brand and potential legal repercussions for false advertising.

While the other options may touch on aspects of advertising, they do not highlight the core ethical obligation that businesses have to consumers, which is to provide honest and clear information that reflects the reality of what they are marketing.