What is the first step in the innovation process?

The initial stage of the innovation process is focused on identifying and understanding the needs, wants, and problems that exist in a specific market or context. By appraising existing and new needs, innovators gather crucial information that frames the direction of their project. This involves engaging with users, conducting surveys, or analyzing current trends to discern what gaps may exist in the market.

This step is foundational because it establishes the basis for ideation and subsequent stages of the innovation process. Without a clear understanding of needs, any research, design, or marketing efforts could lack relevance or fail to address the core issues intended to be solved. This awareness drives the generation of ideas and shapes the development of solutions that are both innovative and practical.