What is the purpose of a needs analysis in design?

The purpose of a needs analysis in design is primarily to explore the needs of the target market. This process involves gathering information about what end-users require, their preferences, and the problems they face, which helps in shaping the design to meet specific demands. Understanding the target market allows designers to create products or solutions that are relevant and effectively address user needs, enhancing the likelihood of the product's success in that market.

By focusing on the target audience, designers can prioritize features and specifications that will make the product not only appealing but also functional and valuable to potential users. Effective needs analysis is crucial as it informs every stage of the design process, from conceptualization through to final development, ensuring the end result aligns with user expectations and requirements.