What is the purpose of a design brief?

The purpose of a design brief is to clarify the need and create a common understanding of project goals. A well-crafted design brief establishes a foundation for the entire design process by articulating the problem that needs to be solved, the objectives to be achieved, and the parameters to work within. It serves as a guiding document that aligns the stakeholders’ expectations and ensures that everyone involved has a shared vision of the desired outcome.

By outlining specific goals and the intended audience, the design brief helps designers make informed decisions throughout the design process. It can also enhance communication among team members and clients, facilitating feedback and adjustments as the project progresses. This clarity is crucial for the successful delivery of a project, as it minimizes misunderstandings and misalignment in objectives.