Which of the following is NOT a consideration in the steps of innovation?

Defining a target market is indeed a crucial step in the overall marketing strategy but is not typically classified as a direct consideration in the steps of innovation. Innovation focuses primarily on the creation and development of new ideas, products, or processes.

The process usually includes researching ideas to explore creative possibilities, identifying consumer needs to ensure that innovations are relevant and meet the demands of the market, and assessing marketing and distribution to understand how the product will reach consumers once developed. While defining a target market is essential for successful implementation and marketing strategies after innovation, it is not part of the initial innovation process where the focus is on generating and refining new concepts.

Understanding the distinction between the steps of innovation and subsequent market considerations helps ensure clarity in the design and development process.